Thing Wrong With Romney’s Ad

Don’t put your own candidate on the defensive

Don’t reject your own party’s policies, ie state flexibility in carrying out policies

Don’t rouse Clinton

Don’t base ad on easily refuted lies

Don’t put specific friends on the defensive: Utah, Nevads, etc.

Don’t throw something out there that’s been already there for a few weeks. The question may just pop up, “Why didn’t you take this up in July when the waiver program was announced?” That ship sailed with your GOP brethren and “sistren” aboard with their megaphones for nearly a month.

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